12/17/2023 0 Comments Big business band merch![]() ![]() In August 2019, celebrity merch marketplace Represent bought concert merch platform Sidestep. However, recent events make us think that this is slowly going to change - at least in the niche of celebrity merch. Those are the same average percentages reported in the prior two years. Surprisingly for current Internet-dependent times, 79 percent of global merchandise sales came from brick-and-mortar stores in 2018 while only 21 percent were made online. It works with top artists like Billie Eilish, Ariana Grande, and Kanye West. ![]() Major labels are splashing the cash to secure their positions and this trend doesn’t seem like it will lessen any time soon.īravado is the Universal Music Group merchandise division. Its rival, Sony Music, acquired the merch division of the Araca Group in August and UK-based merch company Kontraband in September. Over the year, the company bought European merch-maker EMP for over $190 m and LA-based company Epic Right. Universal Music Group reported that its merchandising revenue increased from $130 million to $228 million through the first half of 2019. The world's most influential licensor, The Walt Disney Company, reported $54.7 bn retail sales of merchandise in 2018 - an impressive 1.7 bn increase from the previous year. The business of merchandise becomes increasingly lucrative for major showbiz companies. While some of them have already been popping up, we predict to see even more of these merch releases in the coming year. So, what will be the next wave of merch trends in 2020? We have some ideas. It feels like everyone and their mom is either wearing some kind of "merch as fashion" or making it themselves. Merch is enjoying its moment in the fashion spotlight and is more ubiquitous than ever. The top-selling item is predictably a black T-shirt the average price has increased by $2. On average, artists sell $5.50 of merch per visitor during a show. Touring artists earn between 10-35% of their revenue through merch sales, while the very biggest names bring in $300-400k during one show. For example, a thrash metal group, Slayer, reported selling over $10 million worth of merchandise during their farewell tour. Overall, the highest paying audience attends K-pop, pop, and hard rock concerts. Top-selling celebrities take more, of course Taylor Swift, for example, makes $17 per ticket on merchandise sales. ![]() The company reports that average sales within the industry are now $5.50 per show visitor. The event commerce platform AtVentu reported that its average gross merchandise sales per event increased by 29% in the first half of 2019. Thanks to streaming services and online downloads, selling promotional products became one of the major revenue generators in show business. The global music merchandise market was worth $3.5 bn in 2018, over a billion more than the year before. For celebrities and producers, merch provides advertising and additional income. This is because fandom communities use merch to create a connection with their favorite artist or character. About 19% of their less optimistic colleagues predict 4-6% growth.Īpparel, toys, and fashion accessories were the biggest product categories, according to Licencing International survey they account for a combined 40% of the market.Įntertainment is the biggest industry category, making up almost 44% of the market. As for the expectations for closing 2019, 44 percent of surveyed market professionals expect their licensing-related business to increase by 7% or more. The US and Canada make up the biggest market with over 58% share, while Latin America and Asia show the biggest growth - over 5 percent per year. Royalty revenue from them reached almost $15 bn, leaping by 4 percent. Global retail sales of licensed merchandise and services amounted to $280.3 bn in 2018, 3.2 percent more from the previous year. Numbers first: the most recent stats from Licensing International shows that the market of merch is in rude health. The merch craze is evolving, tapping into more industries and getting more customized.ĬhampionHoodie blog offers our take on recent figures, some of the merchandise business's biggest goings-on. Museums, media businesses, and fast-food chains are trying to keep up with hip-hop and K-pop stars. In 2019 we’ve seen a steady rise in sales of licensed and promotional products: from Netflix fandom t-shirts to political campaign caps and magazine tote bags. Since the surge in music merchandise in 2016, the growth is not going to stop. ![]()
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